Z-Filters is a technique for listening to what millions of people are talking about. Twitter is the data source, but the idea isn’t Twitter specific. The same problems are inherent no matter how you eavesdrop on a population.
If a hundred million people were to talk about a hundred million different things, making sense of it would be a hopeless task, but that’s not the way society operates. The number of things people are talking about at any given moment is much, much smaller: thousands, not millions.